31
January
2008
2008
Promote Your URL
As a web designer it is pretty disheartening when you make a web site, submit it to search engines, link it to whatever other web sites are relevant and will cooperate … and then this happens…
- The web site owner runs a TV ad …and excludes the web address (URL).
- Ditto radio.
- The web site owner takes out a number of classified newspaper ads… and excludes the web address.
- The web site owner has a hugh 4wd …and neglects to put ther URL on it somewhere.
Sounds like common sense to you? One would think. If I only had a dollar for every lost opportunity.
What about caps, pens, business cards and letterhead. Do they carry your web address?
Summary:
There are plenty of offline opportunities to market your web address.
Try is much as possible to integrate your online and offline marketing.
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