Federation of Community Sporting & Workers Clubs has three accommodation facilities on the east coast of NSW, Australia. FCSWC are affiliated with around 55 clubs throughout NSW and club members can stay at FCSWC facilities at below-market rates. The style of accommodation is self-contained with the focus on "affordable, family holidays".

Federation Secretary Bob Broadfoot supplied me with a logo (see top left), site text (lifted from existing marketing materials) and some photography. I visited each location and took further pictures. Photography for the web has to be in a specific style... it has to show people what they are going to get without under or overselling the facilities. Overselling particularly can be disappointing for the customer.

Carl Dumbrel approached me to make a small web site for his accounting and financial services practice in Sydney and the Gold Coast. This site sits in a market with well known brands like Ernst & Young and KPMG. Have a look at those sites.

Note the layout. An image running horizontally the width of the screen at the very top. Horizontal navigation below this. Then a four column approach in the body area and finally a bottom bar to contain the design. To place Carl's site in that market I followed the same layout ideas.

A long established horse riding tour and training facility in Valery, just south of Coffs Harbour, NSW. Owners Mary & Clarry Quirk were looking to extend the reach of their marketing. Their site describes their services and give customer comments.

Formerly a section of www.hungryheadstudios.com, new owners Max & Brenda have given this excellent holiday accommodation business a higher profile with a site that focuses on the bush and seaside aspect of the property. The wave and seagull suggest the sea side, while the banksia flower and dam suggest bush. This property is sure to do well in the self-contain family accommodation market.

(INACTIVE) This holiday accommodation based in Victoria's Highcountry offers two accommodation options: a self-contained cabin and guesthouse accommodation in Harrietville. With instant access to the outdoors and particularly Victoria's alpine area, this web site offers the perfect all-season retreat from the city.

This property is listed for holiday rental with LJ Hookers of Bellingen. This basic 2 page web site is designed to attract attention outside the usual holiday rental marketing offered by real estate agents. This site emails the owner and the agent booking details concurrently. This way the owner has some way of knowing what kind of leads the agent has received. LJ Hooker report good interest in this property resulting from the website.

Gary and Tim first contacted me to do search engine submission work on their site in January 2005. I knew at that time the site was written poorly and was unlikely to attract much attention from search engines.

I asked if I could redesign the site in a more search engine friendly way. This mostly involved quarantining font information to a style sheet. The site also has been refocused on fishing and wildlife tours and the graphics work improved.

Kombu Wholefoods opened in Bellingen in September 2004. Since then owners Kevin and Lowanna Doye have established a vibrant wholefoods grocery with an intimate, family feel. The nice excellent on this site is the work of Kevin Doye. Ecommerce services are on the way. Kombu uses Microsoft's Retail Manager. We have written synchronisation software for Retail Manager to interface it to the Kombu website.

DWS first made a site for owner Maryanne Murray in 1998. This is the first revision of that earlier site. The site needed reconstruction for search engines as search technologies have moved on considerably since the first build. We also added new pictures and revised the text.

(INACTIVE) A plain, two page website of placeholder information. Ready to be scaled up as information comes to hand.

A small self-contained, accommodation site conveniently located close to the Pacific Highway immediately north of Urunga.

Owner Dugald Anthony had a very specific brief for this site - make it minimal. Plain, clean lines. Let the photography and fittings stand out. The resulting design (below) is the fifth iteration as more and more detail and colour were thrown out to make the final result. The photography (supplied by Dugald) was specifically set up in a retro "polaroid" frame. C~shack offers "a pop cultured holiday accommodation" experience. The many paintings, posters, textiles and fittings make up the theme.

(OWNER EDITOR) Cathy & Ron run a guesthouse with two styles of accommodation; homestay and self-contained. With expansive grounds and no expense spared on decor, Bonville Lodge offers guests private, quiet areas for dining, bathing or just reflection. Aware of established accommodation sites in Coffs Harbour it was important to Cath & Ron to get the presentation and image just right.

The second only RSL sub branch to get a web site - contract won by Dynamic Web Solutions! This straight forward site details the Port Maquarie Sub Branch's services and activities. The text is larger and on plain white to favour older visitors, although the main audience for this site may well be the adult children of veterans exploring local resources on behalf of their parents. Logo supplied by the Sub Branch.

Ideally situated in the Hunter Valley, Getaway Inn offers "affordable luxury" guesthouse accommodation. Like Bonville Lodge above, Getaway Inn's owners recognised they are entering the accommodation market with many established players... many of who have excellent web sites. Uniquely, Getaway Inn offers package tours and group bookings. Photography supplied.

(INACTIVE) Hypervent is a niche product in the marine market. It prevents mould by allowing air to circulate under boat mattresses, around pumps and in closets. This six page site is owned by boat designers Schioninng Marine. They distribute this useful, Canadian made product in the Australian market.

This busy web site describes Peter Bulyani's solar inverter supply, repair and consultancy business. Although Peter continues to add to and refine the site, he has thought carefully about what market his site serves and has provided key information to his customers.

The second only RSL sub branch to get a web site - contract won by Dynamic Web Solutions! This straight forward site details the Port Maquarie Sub Branch's services and activities. The text is larger and on plain white to favour older visitors, although the main audience for this site may well be the adult children of veterans exploring local resources on behalf of their parents. Logo supplied by the Sub Branch.

(INACTIVE) The website of Kristen Boddington, yoga teacher and specialist. Details yoga classes in Byron Bay, Mullumbimby and Sydney. This site has excellent yoga self-practise pdfs.

(INACTIVE) Web site under construction but printed materials (business card and DL flier) in hand. Sally Hudson's Busy Gourmet offers personalised cooking classes in groups or individually.

(INACTIVE) A range of contemporary Australian fashion jewellery. Owner Lindy O'Neil supplied all the photography and text for the site. Lindy's products accommodate a range of ages and will do well on the Internet. We have begun marketing the site on search engines and requesting inbound links. Lindy reports excellent early sales.

(INACTIVE) Greg Slater's one page entrance to his agencys' realestate.com.au listing.